Hi-Life

2000
POS system officially implemented.
Hi-Life Catalogue Shopping launched.
Opening of the 700th store.
Co-founded CVS.com Co., Ltd with three other chains.
2001
Stores at Taiwan Railway stations have begun operation.
Credit card payment option was offered in the store.
2002
The “NT$38 Chinese Meal Box” launched and became a popular topic on low-price meal boxes.
Chosen by Taiwan Tobacco & Liquor Cooperation as exclusive distributor for Taiwan Draff Beer.
The first to bring HITE Beer from Korea, and triggered a beer war with our big promotion.
2003
Allianced with TNT Express for providing international delivery services.
Cooperated with Chang Gung Biotechnology to offer health supplement.
“Half Price For The Second Item” campaign for “Kuang-Chuan Month” held, and became the most successful promotion at that time.
2004
Da-Yuan Low-temperature Distribution Center established.
Tao-Yuan/Hsin-Chu Regional Refrigerated Goods Distribution Center commenced.
Multi-Media Kiosk (MMK) was introduced and enriched people’s life with various services.
Won the “Excellent Store Manager” from Taiwan Chain Stores and Franchise Association.
Opening of the 1000th store.
2005
Hi-Life’s Employee Welfare Committee formed and operated.
“Bread First” bakery store was officially launched.
Shulin Distribution Center established.
Shanghai Representative Office established.
Central Region Distribution Center established.
Won the “Taipei City Restaurant Sanitation Self Management Certification” by Taipei City Administration.
Received the Good Service Practices (GSP) certification from the Ministry of Economic Affair.
Rated “Excellent” by the Ministry of Economic Affair’s “Outstanding Award of Sound Franchise Head Office Mechanism”
2006
Wu-Gu Training and Development Center established.
The Hi!Lady Quarterly came out specifically targeted at the female segment.
Chien-Ming Wang Easy Card was a hit.
Won the “Excellent Store Manager” from Taiwan Chain Stores and Franchise Association.
Life-ET on-line shopping system launched.
2007
The first Baking Room opened in Di-Hwa branch.
“Spending NT$77 or more and get free Sakura Momoko mini picture frames “was a big success.
AHASHIn’CHI Mini-Dolls collection campaign was once again a huge success.
The head office moved to Neihu Kuang-Chuan building.
Wu-Gu refrigerated dough factory was established.
Won the “Excellent Store Manager” from Taiwan Chain Stores and Franchise Association.
2008
New Hi-Life EIP (Enterprise Information Portal) launched.
Electronic invoice stub was established.
Hi-Life E-Learning system introduced.
Opening of the 100th Baking Room store.
Won the “Excellent Store Manager” from Taiwan Chain Stores and Franchise Association.
Cooperated with The 5th Avenue shopping website to provide on-line shopping with pick-up at Hi-Life.

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